A few examples of our broad based yet focused services:


Strategic Planning

Scenario: international museum with several locations had a series of separate processes for strategic, operational, and financial planning across a wide range of corporate functions.
Action: develop an integrated corporate planning system, including overall capability design, new roles and responsibilities and planning tools and techniques.
Result: streamlining processes lowered operational costs, increased corporate communication and made this non profit more flexible and responsive
Added value: more funds were available for charitable initiatives


Marketing

Scenario: medical specialty suffered from lack of awareness in its referral base of various medical physicians and though leaders
Action: developed complete corporate identity including education (e.g. newsletters) presentation materials (e.g. brochures) and cultivated relations with media sources
Result: increased number of referrals from marketing push which resulted in trial evaluations and repeat prescribing of these medical services
Added value: this practice expanded to become a respected leader internationally in its field


Consultative Service Sales (Intangibles)

Scenario: challenge of persuading physicians to refer patients for proven state of art minimally invasive pain medicine techniques
Action: develop outcome study which shows: a) significant improvement before/after treatment based on pain scale b) less time off from work for patients c) reduced medical costs
Result: ability to quantify the intangible sale and convey benefits to the various participants
Added value: various parties such as companies and unions saw the advantage of steering their employees directly to the client


Consultative Sales (Tangibles)

Scenario: the need to increase market share for a newly launched analgesic to physicians
Action: carved out niche where the medication can gain a foothold in this otherwise commodity marketplace by establishing fact-based dialogue through clinical studies
Result: market share significantly increased
Added value: product established in marketplace as a RX analgesic for mild to moderate pain


High Ticket Solutions Sales

Scenario: approached by medical capital equipment manufacturer to assist in selling expensive diagnostic imaging equipment
Action: undertook product training and attended RSNA show which was environment to bring vendor and prospect together
Result: through demonstration and needs based selling, closed business to equip hospital with two cath labs
Added value: assisted other parties with equipment procurement decisions by cost and feature comparison


Sales Force Deployment

Scenario: healthcare architectural firm which only had worked with hospitals and in dire need to expand offerings to include design and engineering services
Action: hired and trained two sales people. developed scripts and new prospect list of : fertility centers, surgery centers, diagnostic imaging, sleep apnea centers
Result: closed business with sales team and saved company from possible bankruptcy
Added value: diversified revenue streams and tapped into new sources of growth


Business Development

Scenario: new neighborhood urgent care facility to open with limited advertising budget
Action: undertake market research analysis targeting small businesses as prospective customers for non-life threatening healthcare services
Result: through lead generation report, able to cultivate database list of companies based on variables such as number of employees
Added value: continuing with direct mail initiative and open house event, this entity has become a go-to resource for the community

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