Services. ('sûr vis)

Strategic Planning.

Scenario: International museum with several locations had a series of separate processes for strategic, operational, and financial planning across a wide range of corporate functions.
Action: Develop an integrated corporate planning system, including overall capability design, new roles and responsibilities and planning tools and techniques.
Result: Streamlining processes lowered operational costs, increased corporate communication and made this non profit more flexible and responsive.
Added value: More funds were available for charitable initiatives.

Marketing.

Scenario: Medical specialty suffered from lack of awareness in its referral base of various medical physicians and though leaders.
Action: Developed complete corporate identity including education (e.g. newsletters) presentation materials (e.g. brochures) and cultivated relations with media sources.
Result: Increased number of referrals from marketing push which resulted in trial evaluations and repeat prescribing of these medical services.
Added value: This practice expanded to become a respected leader internationally in its field.

Consultative Service Sales (Intangibles).

Scenario: Challenge of persuading physicians to refer patients for proven state of art minimally invasive pain medicine techniques.
Action: Develop outcome study which shows: a) significant improvement before/after treatment based on pain scale b) less time off from work for patients c) reduced medical costs.
Result: Ability to quantify the intangible sale and convey benefits to the various participants.
Added value: Various parties such as companies and unions saw the advantage of steering their employees directly to the client.

Consultative Sales (Tangibles).

Scenario: The need to increase market share for a newly launched analgesic to physicians.
Action: Carved out niche where the medication can gain a foothold in this otherwise commodity marketplace by establishing fact-based dialogue through clinical studies.
Result: Market share significantly increased.
Added value: Product established in marketplace as a RX analgesic for mild to moderate pain.

High Ticket Solutions Sales.

Scenario: Approached by medical capital equipment manufacturer to assist in selling expensive diagnostic imaging equipment.
Action: Undertook product training and attended RSNA show which was environment to bring vendor and prospect together.
Result: Through demonstration and needs based selling, closed business to equip hospital with two cath labs.
Added value: Assisted other parties with equipment procurement decisions by cost and feature comparison.

Sales Force Deployment.

Scenario: Healthcare architectural firm which only had worked with hospitals and in dire need to expand offerings to include design and engineering services.
Action: Hired and trained two sales people. developed scripts and new prospect list of : fertility centers, surgery centers, diagnostic imaging, sleep apnea centers.
Result: Closed business with sales team and saved company from possible bankruptcy.
Added value: Diversified revenue streams and tapped into new sources of growth.

Business Development.

Scenario: new neighborhood urgent care facility to open with limited advertising budget
Action: undertake market research analysis targeting small businesses as prospective customers for non-life threatening healthcare services
Result: through lead generation report, able to cultivate database list of companies based on variables such as number of employees
Added value: continuing with direct mail initiative and open house event, this entity has become a go-to resource for the community Because business concerns are multi-dimensional, our services fully reflect this.

Our emphasis is to provide an overall business/marketing plan and strategy coupled with a review of company systems, procedures and policies. Within the healthcare domain specifically, we offer expertise in bringing in-house various functional components that were previously outsourced such as billing/collections and the set-up of health care services such as physician, facility and anesthesia charges. Our clients seek us to improve their "top-line" (quality issues) as well as the bottom line (financials) by proven and tested methods.

We have experience in assisting companies/practices that are start-ups, turnarounds as well as those that plan on going solo (i.e. the preparation, planning and forecasting needed when the time is right to leave a third party environment). We are also brought in to improve upon quality control, existing policies and assist in re-allocating precious resources such as procurement and contracting.

Additionally, we can assist in avoiding potential pitfalls such as risk management issues associated with insurance contracting and legal/regulatory issues.

Because business concerns are multi-dimensional, our services fully reflect this.

Additionally, we can assist in avoiding potential pitfalls such as risk management issues associated with insurance contracting and legal/regulatory issues.